An online coaching platform that runs under your own brand
Most coaches run client sessions on a video tool that puts someone else's logo in the waiting room. That's fine for a lot of coaches. It stops being fine once your practice looks like it, not like Zoom's account of it. Castio is an online coaching platform that deploys into your own Cloudflare account, so every session your clients join is branded as your business, from the join link to the recording.
Your brand on every session
A client who books a session with you and lands on a Zoom or Google Meet screen sees Zoom or Google Meet first, your name second. Castio flips that. The join page, the waiting room, the call window, and the follow-up email all carry your logo and your brand color, on your own domain. There's no "Powered by" line in the footer pointing somewhere else.
Clients join with a link
A client clicks the link you send and joins from the browser. No app to download, no account to create, no password to reset the morning of a session. This matters more in coaching than most video use cases: the person joining is often not tech-savvy by trade, and a broken join flow costs you the first five minutes of paid time, or the whole session if they give up.
No wall at 40 minutes
A 1:1 coaching call runs 45 minutes, 60, sometimes 90 for a deep session. Zoom's free plan cuts group and 1:1 calls off at 40 minutes, which means a coach on the free tier either restarts the call mid-session or pays for a seat just to keep talking. Castio has no meeting-length meter on any plan, because there's only one plan. See the exact mechanics of that cutoff in the Zoom time limit guide if you want to know precisely where and why it happens.
Recordings and notes stay in your account
Session recordings, transcripts, and any notes your platform keeps live in your own Cloudflare account, in your own database, not on a vendor's shared servers. If a client asks where their session data lives, you can point to a specific place you control, not "with our video provider, under their retention policy." That matters more in coaching than in a casual meeting: session recordings can include health, financial, or relationship details a client trusted you with.
Unlimited coaches, no per-seat pricing
A solo coach and a coaching practice with a dozen coaches on staff pay the same license. Add a new coach to your team and they get a login, not a new bill. That's the opposite of how Zoom, Google Meet, and most dedicated coaching-call tools price: per host, per month, multiplying every time you hire.
A sales coaching platform for team calls, not just 1:1s
Sales teams that run coaching calls, role-plays, and call reviews have a slightly different shape of need than a solo practitioner: multiple hosts running sessions in parallel, recordings that go into a shared review library, and a platform that looks like the company's own tool rather than a generic video app. Because every host shares one license with no per-seat charge, a sales team can put its whole coaching bench on the platform without the bill growing per rep.
A digital coaching platform for scheduled and on-demand delivery
Coaching delivered digitally, whether that's a scheduled weekly call or a rotating roster of clients across time zones, depends on the join experience holding up without your attention. A digital coaching platform that requires no client install and no account creation removes the one step most likely to fail before a session even starts.
A virtual coaching platform that still feels like your practice
Virtual delivery already asks a client to trust a screen instead of a room. A generic video tool's branding undercuts that trust before the session starts, and a video wall mid-session undercuts it after. Castio removes both: your brand throughout, and no clock counting down against the conversation.
What it costs
Castio is a $500 one-time license, for the first 100 customers, plus your own Cloudflare usage bill, which is typically a few dollars a month for a small practice. There's no monthly subscription from us and no per-coach seat charge. See the actual numbers, including how that compares to a per-seat tool over time, on the pricing page.
Is this right for you
If you're a solo coach running a handful of sessions a week, and the free tier's 40-minute wall hasn't bitten you yet, Zoom or Google Meet's free plan may genuinely be fine. Don't spend $500 solving a problem you don't have. Castio starts making sense once branding matters to how your practice is perceived, once the free-tier time limit is a recurring annoyance rather than a one-time surprise, or once you have more than one coach on staff and per-seat pricing is starting to add up. If none of those apply yet, stay on what you're using and revisit this when they do.
Castio also isn't a coaching-specific tool: it has no built-in session-booking calendar, client CRM, or payment collection. It's the video layer, branded as yours, deployed into your own account. If you need booking and billing built into the same product, a dedicated coaching-practice platform may fit better; pair it with a general white label video conferencing setup like this one if the video layer is the piece that's bothering you.
Questions people actually ask
Can clients join without downloading an app?
Yes. Clients join from a browser link. No app install and no account creation are required on their side.
Is there a time limit on coaching sessions?
No. Castio has no meeting-length meter on any plan. Compare that to Zoom's free-tier 40-minute cap in the Zoom time limit guide.
Can I use my own domain for coaching sessions?
Yes. You can start on a subdomain and move to your own domain, like coaching.yourpractice.com, through a guided DNS setup once you're ready.
Does adding more coaches cost more?
No. The license covers unlimited coaches and team members. See pricing for the full breakdown.
Related
See it running with your own logo and domain before you decide anything. Get your branded demo →